Parents who enjoy saving up to 50% on store-brand infant formula will be reassured by this U.S. District Court ruling:
Mead Johnson, who makes Enfamil Lipil, was ordered to pay more than 13 million dollars to generic formula manufacturer PBM after a U.S. District Court in Virginia ruled in November that it had misled the public in Enfamil advertising that suggested that store-brand formulas were not as nutritious as formula brands produced by Mead Johnson. PBM supplies infant formula to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers.
The Mead Johnson advertisements mentioned in the case had said that “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” and that “there are plenty of other ways to save on baby expenses without cutting back on nutrition.” Mead Johnson is now prohibited from making similar claims about PBM formulas.
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